OBJECTIVE Increase customer count and reach a wider demographic through cable advertising by showcasing friendly staff preparing a healthy family meal. RESPONSIBILITIES • Researched & prepared commercial scripts • Created storyboards & production schedule • Negotiated production & airing costs • Production Director; lighting, camera work, editing OUTCOME » Maintained positive customer count during heightened competition. » Extended life of commercial by combining footage into 5 different commercials. » Updated the "Real Deals" commercial monthly to highlight store deals to improve price image.
