Craftsy is an online education/eCommerce start-up with over 10 million registered users and $100+ million in revenue earned since 2010. Craftsy has more than 900 online classes in 13 categories (Photography, Cake Decorating, Sewing, Knitting, Food, Baking, Embroidery, Quilting, Painting, Drawing, Jewelry, Weaving and Papercrafts)
Here I managed a team responsible for transforming the first cuts of a production into a finished 7 lesson, 90-minute class through the creation of graphics, sweetening edits/audio/color, tweaking content for clarity, creating marketing copy / class materials and building homerooms / sell pages. While working at Craftsy my team was responsible for the successful launch of 570 classes in 2 years.
Below is a example of one of the many class trailers I edited
Visit Craftsy.com and puruse any of the classes to get a sample of the high quality productions that we took only 35-35 days to take it from Production to launching on the site.
