Brand MGMT

RESPONSIBILITY Develop the co-ops marketing plan and spending strategies to present a cohesive brand across 7 internal departments. Oversee a monthly publication, weekly promotions and advertising (in-store, print, TV, radio, web and social media) along with developing consumer education materials and engagement campaigns to grow co-op membership. OUTCOMES: • Built brand standards to promote consistency • Integrated promotions across departments

ANNUAL REPORT

Responsible for developing annual report including; concept, art direction, photography, copy writing, layout, and print production.

Operating on the top management team of the organization, it was my job to distill the organizational goals and accomplishment in a manner that would present a consistent brand to our over 6,700 shareholders.

BRAND STRATEGY

Built the strategy and positioning behind weekly advertising in addition to overseeing their production.

Developed brand standards that were incorporated into collateral material and in-store signage.

INTEGRATED MARKETING

Acted as the managing editor of a monthly print publication by overseeing content development and setting monthly promotional themes.

Managed production of weekly advertisements in print, email publications and online.

↑Back to Top